Bing reaches people through Microsoft products and partner engines who may never open Google. The free ToolXoX Bing Keyword Analytics tool takes a seed, lets you Choose Country from about 58 locale markets, runs Analyze, and returns Bing suggestions that often sound more formal and desktop-oriented than Google's list.
When Bing Keyword Analytics Fits
Use it when a site or ad plan should cover Microsoft search traffic, not only Google autocomplete. Common jobs:
- Bing Webmaster and Ads keyword lists before you upload campaigns.
- Desktop-heavy audiences where phrasing tends to run more formal.
- Locale research with Bing's country-language pairs such as en-US or de-DE.
- Gap finds when Google research missed phrases Bing still surfaces.
Bing's audience skews older and uses desktop more often, so search phrasing can read more formal than on Google. Separate research uncovers those extras and can open an easier path into rankings on Microsoft surfaces. Enterprise software, insurance, finance and local services often show useful gaps here.
What You Get on Bing Keyword Analytics
On the tool page you type a seed in the Type Keyword field, Choose Country from about 58 locale options (for example en-US, en-GB, de-DE, fr-FR), complete the security check when it appears, click Analyze, then review the suggestions. Use Refresh Session when you need a new fetch. It's free and needs no sign-up. It works on phone and computer.
Expect head terms, formal variants and commercial modifiers that may not match your Google sheet. Keep the ones that fit your offer and the locale you chose. Locale codes such as en-US versus en-GB also swap spelling, so pick the market that matches your Bing Ads account before you copy phrases into ads.
How to Research Bing Keywords
1. Pick a seed you already target on Google, such as accounting software or home insurance quote.
2. Open the Bing Keyword Analytics tool on ToolXoX on your phone or computer.
3. Enter that seed in Type Keyword, Choose Country for the Bing locale you care about, and complete the security check if shown.
4. Click Analyze. Use Refresh Session if you need another pull.
5. Add Bing-only phrases to titles, meta and Bing Ads groups; keep shared phrases aligned across engines.
How Bing Phrasing Differs
Don't assume your Google sheet is complete for Microsoft traffic.
- More formal wording: full product names and service phrases over slang.
- Desktop intent: longer queries suited to keyboard search.
- Locale pairs: match en-GB vs en-US spelling and market language.
When Bing surfaces a formal variant Google skipped, test it in the title or a Bing Ads ad group before you discard it. Desktop-length queries can also become strong sitelink or FAQ anchors on pages you already rank elsewhere.
Research Tips
- Choose the locale that matches your Bing Ads market, not a random country.
- Compare against Google side by side and keep Bing-only extras.
- Use Refresh Session when results look stuck.
- Feed unique phrases into Bing Webmaster and Ads keyword tools next.
- Watch spelling differences between US and UK locales.
Conclusion
Run the same commercial seeds through Bing with the right locale selected, Analyze, and capture the formal and desktop-leaning phrases Google never listed. Those extras belong in Bing Ads groups and on pages you also submit through Microsoft Webmaster Tools so you also pick up the Microsoft search traffic most sites ignore.
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